Mornin', DR; You do have competition for your product in the MidWest, but nobody wants to pay you a penny more than they have to, right? With fewer LARGER purchasers all the time, it is easier for them to manipulate the market price. Eventually, after we eat enuf of our momma cows, there MAY be a real demand for a finite product. Remember, our product is PERISHABLE, and Sargento knows that, too. You can park Toyotas on the dock forever, and shut the factory down for months...no problem. Our cows???