Growmark and Intelinair Launch Agronomy App to Enable Data-Driven Decisions
To bring new ways to connect its agronomy insights with customers, Growmark and 29 of its member FS companies are launching the myFS Agronomy app in conjunction with Intelinair.
The brand-new app based platform delivers insights from Intelinair along with proprietary communication tools and dashboard visualizations.
“This is focused on giving farmers the data and field-level intelligence they need,” says Brendan Bachman, Growmark’s director of FS Agronomy.
He shares in the next three years, Growmark aims to have FS member companies onboard more than 50,000 customers.
Bachman explains FS crop specialists and farmers can use the new app year-round for insights during the growing season and in the planning season.
“As we look at that type of breadth of action and interaction with that large of a customer base, we can increase our level of engagement and awareness. In the past, that’s been up to the crop specialist on their own. The goal is to augment the crop specialist and optimize their time.”
He points to the communication tools on the new app as providing time-saving engagement and outreach. As such, myFS Agronomy has a trio of tools:
- Notifications: passive updates
- Messaging: direct contact related to an agronomic alert
- Promotions: specific offers on a product
“I have a crop specialist background, and for six years I managed 50 to 60 customers,” Bachman says. “The efficiencies we can gain by allowing a crop specialist to grab an alert from modeling and ag analytics, bring it into the system and quickly assess how to communicate out to the customer base is the goal. Things that used to take two to three hours to communicate can now take two to three minutes.
Growmark and Intelinair have partnered on projects since 2019 including remote sensing capabilities and analytics. The myFS Agronomy app has been in development for two years, and last year more than 20 member companies were beta testers.
The app is free to access for all FS farmer customers. The Intelinair technology tools are then unlocked with a fee-based structure. In the app, farmers can access AGMRI and AGMRI Analyze, which provide field-based analytics on:
- emergence & population
- nutrient utilization
- hybrid and variety performance
- weather impact
- yield forecasting
“With in-season and post-season insights, we can provide growers with the information on their farms 365 days a year,” Bachman says. “Any further development from Intelinair on their platform will be available on the myFS Agronomy app.”
He also highlights how the app is built to connect to field data from Climate FieldView and MyJohnDeere.
Evergreen FS has developed Agtrinsic in partnership with Intelinair for advanced scouting tools. It will also be available in the myFS Agronomy app.
In addition to myFS Agronomy is the myFS Solution Center, which is the AgVance backed ebusiness tool allowing customers to view invoices, review blend tickets, make payments, and approve field plans.
“We are working on single sign on capabilities between the app and the ability to navigate back and forth,” Bachman says.
Regarding adoption of the apps, he says the Solutions Center has 60,000 account users. And FS companies are deciding how they’ll roll out the Agronomy app.
“As we move forward, there’s a ton of ‘blue ocean,’” he says. “This is a new era of digital engagement. This is going to provide a new way for FS personnel to communicate with farmers in a way farmers want to be communicated with. We don’t want cost to be a barrier, and there are decisions farmers can make for add-on functionality. We see the value of the analytics and data-driven decisions, and we want farmers to realize those too.”
